JoJo Siwa, a former Celebrity Big Brother contestant, has made a comeback to reality TV by joining the latest season of Netflix’s Selling Sunset. The show follows high-profile real estate agents at The Oppenheim Group as they navigate the competitive Los Angeles property market while dealing with workplace conflicts.
In the ninth season, viewers will witness appearances by celebrity clients such as actor Tyrese Gibson, musician Tinashe, and the renowned Dance Moms star. Before her stint on ITV’s program, JoJo recently sold her luxurious six-bedroom, seven-bathroom Los Angeles home for $4.1 million with the help of Chrishell Stause.
Audiences of Selling Sunset will have a glimpse inside the 6,462 square feet residence filled with mementos from JoJo’s early years in the entertainment industry. JoJo originally purchased the property at the age of 16 in 2019. As fans explore her former home on Netflix, her estimated wealth is under scrutiny.
According to Celebrity Net Worth, JoJo’s fortune is estimated at $20 million (£15.1 million). Following her rise to fame on Dance Moms, she gained prominence for her distinctive hair accessories, which blossomed into a lucrative merchandising business generating over $80 million in revenue.
During a conversation with Howie Mandel in 2023, JoJo reflected on the success of her venture, stating that the bows have amassed over $80 million in sales, priced between $5 and $14 each. Apart from her merchandise business, JoJo reportedly earned a substantial £400,000 for her participation in Big Brother.
An insider disclosed that US television engagements typically offer higher pay than those in the UK, explaining that JoJo’s team expected a significant sum for her appearance on the show. Her television credits also include Dancing With the Stars, which purportedly earned her £94,695 just for signing up.
In addition to her television work, JoJo maintains a successful YouTube channel with over 12 million subscribers, a thriving music career, and more than 11 million followers across her social media platforms, all contributing to her impressive net worth.
The current season of Selling Sunset is now available for streaming on Netflix.