Cadbury has recently reduced the size of its Mini Eggs bags from 80g to 74g, while keeping the price unchanged. This practice, known as shrinkflation, involves reducing product size without adjusting the price. The cost of Cadbury Mini Eggs can vary depending on the retailer, with prices ranging from £1.74 at Asda to £2.36 on the Cadbury website.
Mondelez International, the company that owns Cadbury, explained that the size reduction was a response to rising production costs. Ingredients such as cocoa and dairy have become more expensive, leading to higher overall production costs. In order to maintain competitiveness and quality, the decision was made to slightly decrease the weight of the Mini Eggs bags.
Food policy expert Gavin Wren highlighted a similar trend with Nestle products, noting a reduction in weight over the years. Both companies emphasized that pricing and product specifications are influenced by various factors including manufacturing costs and customer preferences.
The Mirror has reached out to Mondelez for further comment on the matter. This development follows a similar reduction in the size of Quality Street products during the holiday season.