Samsung has officially announced that the upcoming Galaxy S series smartphones will be revealed later this month during the Galaxy Unpacked event in San Francisco on February 25. The event will showcase the new Samsung Galaxy S26 lineup, which includes the standard S26, the S26 Plus, and the S26 Ultra. The unveiling will be live-streamed on the Samsung website starting at 6pm GMT for viewers worldwide.
Samsung is offering exclusive incentives to fans who pre-register for the event. By signing up, participants can receive a £30 voucher for Galaxy ecosystem products, double storage when pre-ordering a new phone, and a chance to win one of 10 £500 Samsung vouchers.
The tech giant emphasized that the new Galaxy S series is designed to enhance daily experiences through integrated Artificial Intelligence (AI) features. Samsung’s goal is to simplify interactions, boost confidence, and seamlessly integrate Galaxy AI into users’ daily lives.
As anticipation builds for the new release, retailers are slashing prices on the current Galaxy S25 range to make room for the latest models. Sky Mobile, for instance, has reduced the monthly cost of the S25 Ultra from £43 to £31, resulting in savings of £432 over the contract period. However, customers should note that this offer requires a 36-month commitment and comes with a limited data allowance.
Amazon is also running a promotion, offering a 20% discount on select models of the standard S25 and S25 Ultra when purchased outright. Prices have dropped to £639.20 and £999.20, respectively, with savings of almost £250 on each model. The promotion is valid until February 24 or while supplies last.
Don’t miss the live stream of Samsung Galaxy Unpacked 2026 on Samsung.com at 6pm on February 25. Fans can secure their spot by registering interest on the Samsung website.