Peppa Pig, Wicked dolls, Formula 1 Lego, and Hot Wheels are among the top toy picks for this holiday season. Industry experts and toy retailers have identified these items as potential best-sellers for the 2025 DreamToys list.
One standout toy is the Peppa Pig Oinks & Snuggles Evie Doll, which features more than 20 interactive sounds and includes accessories like a playmat, bottle, dummy, bib, and blanket. Kids can also enjoy their own dinosaur experience with the Jurassic World Primal Hatch T.Rex, where they can hatch the dinosaur from an egg shell and engage in play.
The Wicked For Good Singing Dolls are expected to be popular, especially with the recent release of the final movie in the franchise. Additionally, the 75th anniversary of Formula 1 is celebrated with Lego and Mattel’s Hot Wheels Racing F1 Grand Prix Circuit, along with the Monster Jam Smash & Bash Grave Digger RC.
Other notable toys include Dress to Impress Mystery Model Dolls, Mini Brands Fill the Fridge Playset, and Pokemon collectibles. Building sets, particularly Lego’s Speed Champions F1 Racing Cars and One Piece the Going Merry Pirate Ship, continue to be a fast-growing category.
The UK toy market is valued at £3.9 billion, with Christmas sales projected to make up 23% of total annual sales. Parents’ spending on gifts for children has increased by 12% year on year, marking the fourth consecutive year of growth according to The Insights Family.
Paul Reader, chairman of the DreamToys selection panel at the Toy Retailers Association, highlighted the diverse and imaginative range of toys on this year’s list. He emphasized the list’s value for gift-givers seeking inspiration and guidance for selecting the perfect present.
Melissa Symonds, executive director of UK toys at Circana, expressed optimism for the toy market’s growth this year after a soft market period, benefiting both toy manufacturers and retailers as they approach the crucial holiday season.