A rising contender in the UK TV market is Freely, which emerged in 2024 and has swiftly gained traction with over one million households transitioning to its platform. Freely has enhanced its offerings since its inception, now boasting a TV guide with more than 50 live channels accessible without the need for traditional aerial or dish installations.
The latest development from Freely is the introduction of Freely Spotlight Channels, providing additional entertainment to users at no extra cost. These channels will be streamed exclusively through standard Wi-Fi connections and will be positioned on channels 31, as well as channels 90 to 99, accessible to CTV OS partners on Freely-enabled devices.
V (formerly VIDAA), the company behind the VIDAA OS utilized in Hisense televisions, has been announced as the launch partner for Freely Spotlight Channels. This partnership will bring a curated selection of V’s channels to the Freely TV Guide, offering these channels increased visibility within the UK’s regulated TV landscape.
While specific content details for the Spotlight Channels are yet to be revealed, further information is anticipated closer to the launch date. Deep Halder, Chief Commercial Officer at Everyone TV, expressed the company’s commitment to creating value for the ecosystem and providing trusted, free TV content easily accessible to UK audiences in the era of streaming.
For those unfamiliar with Freely, it is operated by the same team behind Freeview and Freesat, offering a unique experience of delivering all content through broadband connections, eliminating the need for traditional TV equipment. Users only require a compatible TV or set-top box and a stable Wi-Fi connection to access Freely’s array of features, including over 50 live channels, on-demand content, personalized recommendations, a comprehensive TV guide, and the ability to pause live television.