UK smartphone users are being cautioned to stay alert for a concerning new text message circulating on devices. The latest fraudulent messages are a resurgence of the well-known “Hi Mum” scam, which has already resulted in significant financial losses for victims.
The scam typically starts with a seemingly innocent text from a supposed family member using a new phone number, leveraging current seasonal conditions to appear timely. One common message states, “Hi Mum, I’m feeling overwhelmed by the heat. Please reach out to me on my new number – it’s urgent.”
Upon receiving a response, the scammer pretends to be a distressed relative in need and eventually requests money, often fabricating an emergency situation. These scams are successful due to exploiting parents’ natural inclination to assist their children, creating urgency and prompting quick reactions without scrutiny.
In case you encounter such a message, refrain from replying. Instead, verify the safety of your loved one by contacting them through their established phone number. If suspicious, report the text promptly to prevent others from falling victim.
If you receive an unsolicited message:
– Avoid responding.
– Reach out to your family member using their usual contact details.
– Forward the dubious text to 7726, the UK’s spam reporting service.
While the scam may appear obvious afterward, it has duped numerous individuals, particularly those less familiar with technology, by manipulating emotions and fabricating convincing narratives that coerce victims into sending money without validation.
The financial impact of these scams is substantial, with Action Fraud revealing that over £220,000 was lost to “Hi Mum” scams in the UK between 2023 and 2025. To stay safe, exercise caution with any unexpected message purporting to be from a family member. Always verify their identity through a trusted communication method before taking any action.