The Emmy Awards are set to make a significant move to Prime Video starting in 2027 under a new six-year agreement reached between Amazon and the Television Academy. This marks the end of a long-standing tradition of broadcast networks airing the ceremony for over seven decades.
The shift to streaming services, which have been dominating the prestigious categories at the Emmys, was announced recently. Since 1955, the awards show has been broadcast on one of the four major networks. However, with this new deal, there will be a departure from the yearly rotation among ABC, CBS, Fox, and NBC.
One notable change will be the establishment of a single, long-term home for the awards starting from next September, providing continuity and the opportunity for growth over the six-year partnership.
Notably, the Emmys will remain accessible to viewers at no cost, continuing the tradition of being free to watch. Unlike the Oscars’ deal with YouTube, which is set to start in 2029, the Emmys’ move to Prime Video will take effect immediately.
The viewership of awards shows, including the Emmys, has seen a decline in recent years due to changing viewing habits. Despite this, the Academy and Amazon are optimistic that Prime Video’s platform can help increase viewership by offering a wide array of Emmy-related content, including past winners like “Widow’s Bay” and “The Studio.”
While acknowledging the significance of the shift to streaming, the focus remains on recognizing excellence in television content regardless of the delivery platform. Amazon’s experience with live events and a focus on offering a blend of live and on-demand content positions Prime Video as a suitable new home for the Emmys.
The ceremony’s schedule will remain in September for 2027, with the flexibility to consider date changes in the future, as discussed during negotiations with Amazon.