Aldi has recently slashed prices on numerous products throughout January, spanning a variety of categories including fresh and frozen foods, pantry staples, household necessities, and personal care items.
Among the reductions are red lentils now priced at 99p down from £1.39, porridge sachets marked down to 79p from 99p, and organic steel cut oats available for £1.99 reduced from £2.19. Additionally, beef and pork Bolognese mince has been discounted to £4.49 from £4.79, while pork and gammon joints are now at £3.49, previously £3.99, and Specially Selected British cheese is now priced at £2.29 from £2.59.
Further savings include sweetcorn now at 55p from 59p, and a pack of six large free-range eggs reduced to £1.75 from £1.79. Shoppers can enjoy savings of up to 50p on selected items such as no beef flank steak now priced at £6.99 down from £7.49, and vegetable pieces and meatballs now available for £1.49 from £1.99.
The January price adjustments reflect an investment exceeding £22 million dedicated to lowering prices. Julie Ashfield, Aldi UK’s Chief Commercial Officer, emphasized the company’s commitment to providing customers with the best value without compromising on quality, particularly amidst the ongoing pressure of the weekly shopping experience.
Moreover, Aldi has unveiled plans to inaugurate 40 new stores across the UK this year, with an investment of £370 million to establish new locations like Southam in Warwickshire, Hastings in East Sussex, and Amersham in Buckinghamshire. This initiative is part of a larger £1.6 billion two-year investment strategy aimed at reaching a total of 1,500 Aldi stores in the UK.
Recent accolades include Aldi being recognized as the most affordable supermarket by Which? consumer rights magazine in 2025, claiming the title for ten out of 12 months. Notably, the average monthly price difference between Aldi and Lidl throughout the year was a mere 77p. In December, Aldi was the cheapest supermarket for a list of 68 items, with an average monthly cost of £123.60, closely followed by Lidl at £123.70 for both Lidl Plus members and non-members.
Comparatively, Asda averaged £134.89 for the same items, while Tesco Clubcard members paid £135.84, or £139.12 without a Clubcard, highlighting Aldi’s competitive pricing strategy in the market.