A cutting-edge city with a £160 million price tag is emerging on Egypt’s Mediterranean shore, set to rival popular European holiday destinations such as Spain, Italy, and Greece.
Known as New El-Alamein City, this project is positioned as the fresh face of the Egyptian Riviera, offering pristine white sandy beaches, clear waters, and pleasant November temperatures averaging around 24°C.
The ambitious initiative aims to turn Egypt’s North West Coast into a hub for global tourism and contemporary urban living. Spanning nearly 49,000 feddans (about 200 million square meters) within the Marsa Matruh governorate, it is set to accommodate close to three million residents, making it one of the most advanced cities in the Middle East.
The initial phase, already in progress, includes housing for approximately 400,000 individuals. Plans for New El-Alamein encompass a comprehensive cityscape integrating residential, cultural, tourist, industrial, and research components.
This expansive development will include upscale hotels, luxury resorts, a private university, and dedicated structures for the President and Cabinet. Infrastructure essentials like water treatment facilities, sewage systems, and intelligent electricity networks are being developed collaboratively by Egypt’s Urban Communities Authority and the Armed Forces Engineering Authority.
New El-Alamein City will be segmented into tourism, historical, and residential zones, offering a range from luxurious resorts to family residences and contemporary apartments. The seafront will feature a lengthy international promenade lined with dining establishments, cafes, shopping venues, and entertainment spots.
Central to the city will be the City of Culture and Arts, a sprawling complex housing a Roman-style theater, opera house, cinema, and production studios, positioning New El-Alamein as a cultural beacon and tourist attraction.
Furthermore, the project aims to alleviate population density in Cairo by establishing a sustainable urban alternative supported by intelligent transport systems and renewable energy sources. Over 30 developers have already secured permits to construct over 30,000 hotel rooms as part of the ongoing initial phase.
Dubbed a “game-changer for the Mediterranean,” New El-Alamein aspires to redefine Egypt’s northern coastline, showcasing its ability to compete with Europe’s coastal gems, offering sunshine, luxury, and modern amenities within a few hours’ reach from the UK.