Individuals gearing up for the upcoming Prime Day sales should be mindful of certain guidelines to steer clear of potential security risks. Cybercriminals are continuously on the lookout for opportunities to exploit major shopping events by utilizing deceptive tactics such as counterfeit offers, phishing emails, and imitation websites to deceive consumers into disclosing personal information or financial details. Security experts are cautioning that the heightened shopping frenzy during Prime Day serves as a prime opportunity for scammers to operate.
Recent data from Check Point’s security team reveals a substantial increase in new Amazon-related web domains registered globally between December 2025 and the previous month. Notably, the month of April witnessed a significant spike, with a staggering 1,446 new domains established within that month alone.
The timing of this surge in April raises concerns as it provides attackers with an opportunity to “age” malicious domains, rendering them more authentic-looking and aiding in evading detection in anticipation of the Prime Day event.
While the majority of these domains are legitimate, Check Point’s analysis indicates that approximately one in every 11 newly established Amazon-themed domains falls into the categories of malicious or suspicious.
Highlighting the deceptive nature of Prime Day scams, Check Point emphasized the striking resemblance of these fraudulent activities to regular shopping behavior, including familiar branding, convincing checkout processes, delivery notifications, and time-sensitive promotions.
The security firm further recommended exercising caution by scrutinizing suspicious messages and taking a deliberate approach to verify the authenticity of offers before proceeding with any transactions, logins, or payments.
To ensure a safe and enjoyable Prime Day shopping experience, shoppers are advised to adhere to several precautionary measures. Firstly, it is essential to meticulously inspect the website addresses before entering any personal information, as scammers often create counterfeit pages that closely resemble Amazon’s official site.
“Many fraudulent domains bear a striking resemblance to Amazon’s genuine URL. Be vigilant for additional characters, hyphenated brand names, or unusual domain endings such as .top or .online,” cautioned Check Point.
Additionally, consumers should refrain from clicking on links embedded in emails, text messages, or social media posts and instead manually access the Amazon website by directly entering the URL in the browser.
Warning signs of potential scams include overly discounted deals, notifications claiming refunds are due, or alerts indicating imminent offer expirations. These tactics are commonly employed to induce urgency and prompt impulsive decisions.
Another prevalent scam tactic involves false alerts about Prime accounts facing suspension. If individuals receive messages asserting immediate action is required to prevent account closure, it is advisable to verify the information directly through Amazon’s official channels.
By adhering to these safety measures,