Lexi Hughes, a 19-year-old model and daughter of Amanda Holden and Chris Hughes, has been named the ambassador for Superdrug’s new skincare range, POP, designed specifically for teenage skin. Teenagers like Lexi are finding it increasingly difficult to navigate the world of skincare, with brands like Bubble, BYOMA, and Drunk Elephant gaining popularity among young consumers. However, POP stands out for its gentle yet effective approach, using barrier-strengthening ingredients instead of harsh actives that may cause skin irritation. The affordable pricing, with products priced at under £10, makes it an attractive option for teens looking to care for their skin.
Young people are showing a growing interest in skincare, leading to a boom in the teen skincare sector. Lexi praises POP for making skincare fun and simple, emphasizing its gentle formulation suitable for teens. She shares her daily skincare routine, which includes using POP products like the Fresh Reset Face Wash, Good Glow Toner, and Dewy Defense Moisturiser SPF50.
Lexi highlights the importance of using gentle and hydrating products to maintain healthy skin, sharing her experience of dealing with dry and sensitive skin in the past. She commends POP’s Cleansing Balm for its calming effect on her skin. The range’s affordability, effectiveness, and appealing packaging make it a go-to choice for young individuals seeking skincare solutions.
Apart from her skincare routine, Lexi emphasizes the significance of consistency in skincare practices and the essential role of SPF protection. Drawing inspiration from her mother, Amanda Holden, Lexi stresses the importance of early skin care and proper makeup removal. She also mentions the shared interest she and her mother have in trying out new beauty products.
In terms of beauty trends, Lexi enjoys keeping up with natural, glowy looks, reflecting her personal style. While she appreciates viral trends, she prefers sticking to genuine skincare practices over unconventional trends, like kitchen ingredients for skincare. She concludes by underscoring the importance of staying true to a skincare routine that works for individual skin needs and never forgetting the importance of SPF, even on cloudy days.